1. Does it tick all the boxes
What are the factors that persuade a potential patient to give your dental web site the thumbs up?
Some of the components you can probably guess at, like photographs of attractive people, informative before and after shots of cosmetic dentistry, and an introduction to yourself and your team that emphasises your expertise and experience.
But there is a lot more than the obvious to consider when designing a dental web site that maximises your return on investment.
Psychologists tell us that people make decisions emotionally, but justify them rationally.
So every Renoir Marketing dental web site has to satisfy both needs.
On the rational side, for example, we know they prefer short, easy grabs of text and a compelling and logical flow of information.
On the emotional side, factors they are not even aware of, such as teaser boxes that immediately grab their attention other design components, greatly influence their response
2. Does it pass the usability test?
If you yourself are a regular internet user, you will know exactly what usability is all about.
Prospects expect a web site to give them the information they seek quickly and effortlessly.
They want the site to be easy to use, with a navigation bar that seems to know intuitively what their next move will be, so they can click through the site effortlessly.
They want an absence of frustrations like too much slow, distracting flash animation and long pages that take forever to scroll down.
But here is something you may not know. A good dental web site is designed to control the progression of a prospect's journey every step of the way from start to finish. Yet the prospects must believe that they are actually in charge of the site visit. That is Renoir Marketing's most important design skill.
 See our portfolio of dental web sites
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